Is this socially responsible marketing?
I was recently walking around downtown Seattle and happened upon an ad that I have seen before. This time, I happened to have a camera.
I know very well that sex sells and that the image that is being transmitted is probably very effective for Abercrombie. However, is it socially responsible to market clothing by using a naked man?
I am not implying that Abercrombie ever intended the ad to be socially responsible–and they probably didn’t. What I am implying is that, while many corporations don’t feel that they have any responsibility to the world other than making a profit for themselves, we as consumers must hold them more accountable to their responsibilities to society as the global citizens that corporations truly are.
