Comments on: Non-profit Marketing and Building Your Database http://marketing4change.wordpress.com/2008/06/17/non-profit-marketing-and-building-your-database/ New Media and Social Media Marketing to make a difference. Wed, 11 Mar 2009 14:45:26 +0000 http://wordpress.com/ hourly 1 By: Will Boyd http://marketing4change.wordpress.com/2008/06/17/non-profit-marketing-and-building-your-database/#comment-135 Will Boyd Mon, 22 Sep 2008 17:33:05 +0000 http://marketing4change.wordpress.com/?p=52#comment-135 Thanks John, I agree with Seth. I just finished re-watching Clay Shirky's preso on Ted.com. Clay talks about institutions as enablers vs. institutions as barriers. I think these things go hand in hand. Is your organization doing everything it can to enable people to spread the message? Or is your organization trying to control the message to the point it is a barrier to people engaging with the cause? Thanks John,

I agree with Seth. I just finished re-watching Clay Shirky’s preso on Ted.com. Clay talks about institutions as enablers vs. institutions as barriers. I think these things go hand in hand.

Is your organization doing everything it can to enable people to spread the message? Or is your organization trying to control the message to the point it is a barrier to people engaging with the cause?

]]> By: John Haydon http://marketing4change.wordpress.com/2008/06/17/non-profit-marketing-and-building-your-database/#comment-134 John Haydon Mon, 22 Sep 2008 17:25:36 +0000 http://marketing4change.wordpress.com/?p=52#comment-134 Will, Hey - it's been a while! You mentioned that "organizations should creatively try to engage people on a level that gets them to invest in the cause past providing an email address. How will they do this?" Seth Godin spoke with a number of non-profits about getting their fans to spread the word about their non-profit instead of spamming people with direct mail. See this post: http://www.corporatedollar.org/2008/09/seth-godin-on-creating-a-non-profit-thats-remarkable/ Take care, John Haydon http://www.corporatedollar.org Will,

Hey – it’s been a while!

You mentioned that “organizations should creatively try to engage people on a level that gets them to invest in the cause past providing an email address. How will they do this?”

Seth Godin spoke with a number of non-profits about getting their fans to spread the word about their non-profit instead of spamming people with direct mail. See this post:

http://www.corporatedollar.org/2008/09/seth-godin-on-creating-a-non-profit-thats-remarkable/

Take care,

John Haydon
http://www.corporatedollar.org

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