Companies are starting to get it….New Media Marketing

I just finished listening to C.C. Chapman’s latest episode of Managing the Gray podcast. This episode featured Kristen and Erin from the Manic Mommies podcast. They talked a lot about the event put on by the Manic Mommies called Mommy Escape and the way that General Motors stepped up and provided great sponsorship for the event.

Why is it that businesses seem to be the first to “get it” when it comes to new media? Are there non-profits and social change organizations embracing new ways to reach people with their message? Can non-profits even do similar things as GM did with the Mommy Escape or are there barriers there that I don’t see?

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