Socially Responsible Marketing…Can Liquor Marketing Be Responsible?

For pretty much all of my life, liquor commercials on television have been few and far between.  I believe their was some sort of prohibition on TV ads for hard alcohol products.  I am not sure whether or not this was self-regulated or an FCC thing.  To me, the only reason to prohibit ads from being on TV is if you believed them to be socially irresponsible.  In this case, it seems that the prohibition says that there is no way to responsibly market hard alcohol on television.  I’m not sure that I agree with this.  I think that there is a way to do responsible marketing for hard alcohol products on television.  If cable TV can broadcast adult shows, why can’t the marketers of adult products advertise on those shows?  What is the taboo there?  What do you think?  

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