Archive for the ‘nikehomophobic’ Tag
Nike Pulls Homophobic Commercial. Should they have?
Posted July 26, 2008
Filed under: Social Marketing, socially responsible marketing, Uncategorized | Tags: homophobia, nike, nikehomophobia, nikehomophobic, responsiblemarketing, sociallyresponsiblemarketin, sportsmarketing
Comments (4)
Filed under: Social Marketing, socially responsible marketing, Uncategorized | Tags: homophobia, nike, nikehomophobia, nikehomophobic, responsiblemarketing, sociallyresponsiblemarketin, sportsmarketing
Comments (4)
Nike just pulled one of their new “Hyperdunk” ads that depicted a player dunking over another player. The ad shows the dunking player’s crotch in the other player’s face with the words “That ain’t right.” Nike has agreed to pull the ad due to the outcry that the ad promotes homophobic views.
What do you think? Did Nike do the right thing? Was the commercial irresponsible? Comment below to make your voice heard.