Archive for the ‘patrick byers’ Tag

3 Things I took away from Podcamp Seattle

I usually hate using terms like “take away”, but I really did take a lot away from the recent Podcamp Seattle.  For those of you who aren’t familiar with podcamps, go to http://podcamp.pbwiki.com/PodcampSeattle.Three of the things I took away are:

1. a new appreciation of tagging. All of the attendees were given small labels and a pen and were told to tag our fellow attendees. It really revealed to me the social importance of tags and tagging.

2. a renewed hope for the future of marketing. Among some of the great sessions were some really good ones on social media and marketing. Eric Weaver and Patrick Byers gave two of my favorite sessions. Eric Weaver, of Edelman Digital, spoke about the need for organizations to embrace the social media space and gave some great direction for how to start.

Patrick Byers, of Outsource Marketing, gave a presentation all about social media marketing for social good. Through great examples of people changing the world, Byers showed how doing the right thing is not only right, but a good business move as well. Check out Patrick’s slideshow here.

3. new connections with real people. Just like the real power of social technologies, the real power of Podcamp Seattle could be found in the connections that people were making with each other. To me, that is what social media is all about. I met a lot of great people who are doing great things.

Is Responsible Marketing the same as Socially Responsible Marketing?

I just finished listening to a podcast from ResponsibleMarketing.com in which Bill Boyd (no relation) interviewed the President and CEO of Outsource Marketing, Patrick Byers. The podcast is entitled The Seven Keys to Responsible Marketing. Those seven keys, according to Byers, are listed below:
1. strategic responsibility
2. casting responsibility
3. execution responsibility
4. message responsibility
5. ROI responsibility
6. environmental responsibility
7 social responsibility
(for definitions of these keys you can listen to the interview here.)

I really appreciate what Byers said in the interview and the way he included social responsibility and message responsibility in the list above, but I feel that he left out an important point that his organization does well. That point is that an organization that seeks to operate in a responsible manner (socially or otherwise) can not necessarily play with everyone. One of the core values that Byers’ organization lists on their website is “We work only with clients who share our values.” I think Byers needs to add an Eighth key to responsible marketing — relational responsibility.