Archive for the ‘social technologies’ Tag

User Generated Content – The Future of Media is Here

I just got an email from my aunt. The email asked me to go to YouTube and watch my young cousin’s new stop motion movie. Besides being a little too centered on violence for my taste, I think he did a pretty good job for his first film.

When I watched it, what came to my mind was that he probably had more fun and got more enjoyment out of making that video than he would have gotten from a week of watching TV. I think one of the fundamental desires of humans is the desire to be creators. It is a powerful drive that has given rise to art and empire alike. Organizations that figure out how to encourage and empower people to be creators as part of their marketing and PR will be harnessing a power much greater than the power of the best traditional marketing campaign.

3 Things I took away from Podcamp Seattle

I usually hate using terms like “take away”, but I really did take a lot away from the recent Podcamp Seattle.  For those of you who aren’t familiar with podcamps, go to http://podcamp.pbwiki.com/PodcampSeattle.Three of the things I took away are:

1. a new appreciation of tagging. All of the attendees were given small labels and a pen and were told to tag our fellow attendees. It really revealed to me the social importance of tags and tagging.

2. a renewed hope for the future of marketing. Among some of the great sessions were some really good ones on social media and marketing. Eric Weaver and Patrick Byers gave two of my favorite sessions. Eric Weaver, of Edelman Digital, spoke about the need for organizations to embrace the social media space and gave some great direction for how to start.

Patrick Byers, of Outsource Marketing, gave a presentation all about social media marketing for social good. Through great examples of people changing the world, Byers showed how doing the right thing is not only right, but a good business move as well. Check out Patrick’s slideshow here.

3. new connections with real people. Just like the real power of social technologies, the real power of Podcamp Seattle could be found in the connections that people were making with each other. To me, that is what social media is all about. I met a lot of great people who are doing great things.

Non-Profit Marketing and Social Technologies: Who’s doing it well?

I am a firm believer in the power of social technologies like blogs, podcasts, Twitter, etc., to help organizations like non-profits tell their stories to the world.  Businesses have lead the way into the world of social technologies and marketing.  Where are the non-profits?  Who is out there using these new technologies to connect with their stakeholders?  A couple of examples I know of are Epic Change and their use of Twitter, YouTube, and blogs and The Nature Conservancy‘s use of podcasting. What organizations do you know of that are using social technologies well? What seems to be working and what isn’t?